Chapter 1 - Marketing Today

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Across

  1. individuals or groups who are involved in, or affected by, the organisation's actions and/or performance.
  2. one of the elements of the marketing mix, concerned with distribution, delivery, supply chain management
  3. used to differentiate between similar products by means of a set of visual cues [e.g. logos] that represent the brand's attributes and associations [e.g. history]
  4. a composite of individuals or organisations that have a willingness and ability to purchase products; a market can consist of single or multiple segments
  5. a graphical device associated with an organisation
  6. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
  7. a persuasive communication paid for by an identifiable source and addressed to the whole of a target audience without personal identification

Down

  1. when two parties swap items perceived to be of approximately equal value
  2. a reseller, buying products in bulk to sell on to other businesses in smaller quantities
  3. another name for marketing communications [one of the 4Ps); communication designed and implemented to persuade others to do, think or feel something
  4. a deduction from the price
  5. a sales outlet that deals with end customers, e.g. a shop
  6. how much each product is sold for
  7. a buyer of a product or service
  8. the difference between what something costs to make and the price for which it is sold.


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