Across
- individuals or groups who are involved in, or affected by, the organisation's actions and/or performance.
- one of the elements of the marketing mix, concerned with distribution, delivery, supply chain management
- used to differentiate between similar products by means of a set of visual cues [e.g. logos] that represent the brand's attributes and associations [e.g. history]
- a composite of individuals or organisations that have a willingness and ability to purchase products; a market can consist of single or multiple segments
- a graphical device associated with an organisation
- The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
- a persuasive communication paid for by an identifiable source and addressed to the whole of a target audience without personal identification
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Down
- when two parties swap items perceived to be of approximately equal value
- a reseller, buying products in bulk to sell on to other businesses in smaller quantities
- another name for marketing communications [one of the 4Ps); communication designed and implemented to persuade others to do, think or feel something
- a deduction from the price
- a sales outlet that deals with end customers, e.g. a shop
- how much each product is sold for
- a buyer of a product or service
- the difference between what something costs to make and the price for which it is sold.
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